Andrea Moore

CMO

I'm a marketing leader with experience across founder-led businesses, private equity-backed companies and global consumer brands.I lead transformation, build culturally relevant brands and create the conditions for sustainable commercial growth in retail, ecommerce and wholesale, working across the UK, Europe, North America and APAC.I'm a Fellow of the Chartered Institute of Marketing, a CIM mentor and an alumnus of Mark Ritson's miniMBA's in Marketing and Brand Management. My work has been recognised by D&AD, Retail Week and WGSN.

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2025-2026

CHILLY'S

My focus was to make the brand more culturally relevant while strengthening its commercial impact.

2022-2025

MOTHERCARE

I led the evolution of the brand across retail, ecommerce and customer communications, creating new store concepts, improving the customer journey and helping franchise partners grow through a stronger, more modern brand experience.