ANDREA MOORE
MARKETING CONSULTANT
WHAT I DO
I help brands entering their next phase work out what needs to change, what marketing can do about it, and where to focus to make a difference.I bring senior marketing leadership and broad international experience to sharpen brand positioning, set the strategy and focus activity and investment behind it. I strengthen teams and connect marketing more closely to commercial performance.WHEN I CAN HELP
A brand needs revitalising. Growth has stalled. New leadership is setting a different direction. The business is expanding internationally or into new channels. Or things are going well, but it needs to understand what’s driving success and how to sustain it.EXPERIENCE
I’ve led marketing for Levi’s, Dr. Martens, Molton Brown, Mothercare and Chilly’s, from reversing seven years of decline at Levi’s UK to helping grow Dr. Martens ahead of its IPO, and repositioning Chilly’s for its next phase.My experience covers the UK, Europe and global markets, working across brand, digital, ecommerce, retail, wholesale, communications and partnerships.Marketing should help shape the business, not just communicate what it does.
CONTACT - EMAIL OR LINKEDIN
Leaf-blown hair and photo by Rankin.
CHILLY'S
SERIES 3
Build a distinctive lifestyle brand in a category defined by function.
SERIES 3 FLIP
JOHN LEWIS SHOP IN SHOP CONCEPT
LONDON FASHION WEEK
CHOPOVA LOWENA & CHARLIE CONSTANTINOU COLLABORATIONS
PAPERBOY PARIS COLLABORATION
BIG MOUTH x BLANK WALLS
FESTIVE CAMPAIGN
LEVI'S UK
Reverse 7 years of declining sales. Recruit youth. Celebrate London creatives.
REGENT SREET FLAGSHIP
LEVI'S EMEA
Award winning campaigns Dangerous Liaison and Midsummer.
MOTHERCARE
Elevate from traditional and discount-led, to contemporary and globally relevant.
HONG KONG
LEE GARDENS NEW STORE CONCEPT
NEA SMYRNI
ATHENS STORE REFRESH
MOLTON BROWN
Celebrate the brand's colour, fragrance and London roots. Be less brown.
MY BELIEFS
1. The consumer always comes first.
Understand who you’re trying to reach, what matters to them and why they should care before deciding what to say or do.2. Marketing should help shape the business.
Marketing should influence the product, proposition, experience and commercial decisions, not just communicate them.3. Strategy before tactics.
Work out what needs to change, define the brand strategy and positioning, then decide where to focus activity and investment.4. One size doesn’t fit all.
Be consistent about what the brand stands for, but understand the consumer, culture and context of each market and act accordingly.5. Great people build great brands.
Give talented people clear direction, support and the tools to succeed. Then trust them to do brilliant work.6. Measure what matters.
Be clear about what marketing is there to achieve and measure accordingly. Balance short-term commercial performance with the time it takes to build long-term brand value.
Creative credits to Waste Studios, Third Horizon Studios, Not So Secret, Display Creatives, Bea Hurst and Damian Weilers, Blank Walls, Exposure, BBH and the awesome teams everywhere I've worked.